Budget 2024: Tourism ministry allocates ₹3 cr for overseas campaign
Now, the bad news. The tourism ministry has set aside a mere ₹3 crore for overseas promotion of India for its ‘Incredible India’ campaign. The long-running, award-winning campaign—under the sub-head of overseas promotion and publicity and market development assistance—was left by the wayside this year, as the ministry shrank its allocation by 97% from last … Read more